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Citizens Bank Park /
Philadelphia Phillies / 2004
Phillies Unveil Ashburn Alley
Plans were unveiled today for the newly named Ashburn
Alley, a festive outdoor entertainment area in Citizens Bank
Park dedicated to Hall of Famer and former broadcaster
Richie "Whitey" Ashburn. Set to debut on Opening Day April
2004, Ashburn Alley will span the entire outfield concourse
(between the left-field and right-field gates) and feature a
street-fair type atmosphere complete with picnic areas,
family-fun amenities, treasured Philadelphia moments in
baseball, enhanced concessions with plenty of Philadelphia
flavor, clear views to the playing field, and a special
viewing area overlooking the bullpens.
"Phillies fans and our entire organization loved Richie," said
David Montgomery, Phillies general partner and president. "No
one connected with our fans better than he did. We want to
celebrate the excitement Whitey provided as a player and
broadcaster. We hope to make Ashburn Alley as fun and festive
as he was."
The special area dedicated to Richie Ashburn spans 625 feet in
length and totals 50,000 square feet. As an added treat, fans
will be able to enjoy Ashburn Alley one hour before the
Ballpark's gates open.
"We are deeply moved by this tribute to Richie and appreciate
all of the wonderful support my late husband has received from
Phillies fans over the years," said Herbie Ashburn. "We thank
the Phillies organization and know somewhere up in the
heavens, Richie is looking down and smiling on Philadelphia."
Ashburn Alley's Major Attractions

- Bronze statue of Richie Ashburn running the bases
(located in center field where Ashburn played for 12 years)
-- Created by world-renowned sculptor Zenos Frudakis, this
10-foot tall bronze statue will pay homage to Ashburn's
significant contribution to the Phillies' rich baseball
history. Frudakis is also creating 10-foot tall bronze
statues honoring Phillies legends Robin Roberts, Steve
Carlton and Mike Schmidt for the Phillies New Ballpark.
- Memory Lane (an illustrated history of
Philadelphia baseball) -- Displayed on the back of the
batter's eye walls in center field, this area will feature
historic moments of the Phillies, Philadelphia A's and the
Negro League teams in Philadelphia. A walk through Memory
Lane concludes at the Bullpen Viewing Area, a place where
fans will have close-up views into the bi-level bullpens.
- Bull's BBQ (named after former Phillies slugging
outfielder Greg "Bull" Luzinski) -- Anchoring the eastern
end of Ashburn Alley, Bull's BBQ will offer an outdoor
picnic table environment for fans who crave barbecue pork
sandwiches, ribs and chicken. "I admired Richie and am
honored to have Bull's BBQ located in Ashburn Alley," said
Luzinski. "I'm going to spice up the Alley a bit more, since
I tend to like my barbecue with a little kick." Luzinski
loves to light up the grill every chance he gets and intends
to be at every game, mingling with fans.
- Scoreboard Restaurant (the first bi-level
restaurant built into a scoreboard structure) -- Flanking
the western end of Ashburn Alley, this restaurant is the
perfect location for a bite to eat with family and friends.
It offers a clear view of the playing field, Ashburn Alley,
and the Center City skyline.
- Rooftop Bleacher Seats -- These fun bleacher
seats will be located near the center of Ashburn Alley on
top of concession buildings. The location of the seats was
inspired by Shibe Park (later renamed Connie Mack Stadium),
where many fans enjoyed major league games from their
rooftops on 20th Street in the 1920s.
- Merchandise and Enhanced Concessions -- Ashburn
Alley will feature merchandise, as well as concession stands
with a variety of offerings - from traditional Ballpark
selections (hot dogs, popcorn and peanuts) to Philadelphia
favorites (cheesesteaks and water ice).
"Whitey would have said 'Hard to believe, Harry,'" smiled
Phillies Hall of Fame broadcaster Harry Kalas as he reminisced
about Ashburn. "It's not hard to believe, Whiteness - you are
synonymous with Phillies baseball. And this tribute brings me
great joy, as I'm sure it does all of your fans. I'm certain
Richie would feel special to know that throughout every game
on Ashburn Alley in the Phillies New Ballpark he will be
cherished and celebrated by thousands of fans."
About Phillies Legend Richie Ashburn
Ashburn was a five-time All-Star center fielder and
two-time batting champion during his 12-year playing career in
Phillies pinstripes (1948-59). He retired after the 1962
season with the New York Mets and joined Byrum Saam and Bill
Campbell in the Phillies' broadcasting booth the following
year. His 35-year broadcasting career ended when he died on
September 9, 1997.
His first hit in the majors came almost 55 years ago (April
20, 1948), a single off Johnny Sain of the Boston Braves at
Shibe Park. Ashburn wound up with 2,574 career hits, a .308
average and induction into the Baseball Hall of Fame in 1995.
Posted April 19, 2003
Phillies to honor Philadelphia
A's in new ballpark---> |